Generated 52% Revenue Lift at 12% Lower CPA for a Family Health Diagnostics Brand
A fast-growing family health testing brand that provides first-to-market diagnostic solutions for parents sought to accelerate growth after a soft Q1.
The objective was to unlock sustained revenue growth while lowering CPA through a full-funnel restructure and creative refresh across Meta and Google.
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Our Approach To Overcoming Challenges
Previous efforts were fragmented across channels, with overlapping search terms, inconsistent audience signals, and fatigued Meta creative — all limiting scale and pushing CPAs up.
By restructuring channel tactics, refreshing landing pages, and introducing new persona-aligned creative, our strategy rebuilt signal quality, strengthened funnel efficiency, and restored predictable revenue momentum.
Results
- 52% increase in total revenue
- 12% lower blended CPA
- 27% total order growth increase
- 22% improvement in blended conversion rate, driven by better funnel routing + improved landing page alignment
- Improved AOV stability, maintaining premium price points even as volume scaled
