Full-Funnel Testing Strategy Drove 71% Higher CTR and 115% More Landing Page Views for Thinkie
Thinkie, a leading cognitive health device brand aimed to validate audience segments, improve online purchase efficiency, and build awareness for its first-of-its-kind brain training system.
Future was engaged to design a paid media strategy that balanced awareness, education, and conversion—demonstrating scalable growth potential within lean budgets.
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Our Approach To Overcoming Challenges
Past efforts had broad targeting, limited creative diversity, and stalled Google performance.
Future implemented a full-funnel test-and-learn approach to uncover the most responsive audiences and optimize efficiency:
- Persona-led testing across Busy Professionals, Active Seniors, and Women’s Cognitive Health.
- Creative refresh of top-performing explainer and lifestyle videos.
- Conversion flow optimization to address landing page and checkout friction.
- Cross-platform alignment between Meta and Google to improve data signals and return efficiency.
Results
- 217% improvement in conversion rate, from
- 2.3% → 7.3% after funnel refinements
- 71% higher CTR across Meta following creative refresh
- CPC reduced from $1.68 → $0.97, improving cost efficiency and reach
- 115% increase in landing page views
Key Takeaway
Through full-funnel restructuring and persona-led creative testing, Future helped the cognitive health brand validate its path to efficient scale, proving profitability potential even within constrained budgets.
This foundational phase positioned the company for growth.
