Generated 13% Lift in Store Sales for a Leading Women’s Health OTC Brand
Femiclear sought to grow its DTC business while accelerating store sales in key markets. The brand required a full-funnel strategy to boost awareness, educate consumers, and drive shoppers to nearby retail locations.
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Our Approach To Overcoming Challenges
Previous efforts were heavily DTC-focused, with limited upper-funnel reach and creative fatigue across Meta. Retail partners also needed stronger support to increase in-store traffic.
By introducing hybrid strategies across Google and Meta, adding store-visit bidding, expanding YouTube geo testing, and launching new persona-led creative, our strategy connected awareness, education, and local store intent to guide users directly to nearby retailers.
Results
- 13% lift in store sales
- 59% Meta CTR increase, driven by refreshed persona-led creative
- 140% increase in store location landing page visits
