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Newsworthy

Midi Health Accelerates Mission, Closing $60M Series B Round Led by Emerson Collective

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SheMed raises $50M to expand women's GLP-1 weight management platform

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Collage of kitchen appliances, including a stainless steel grill, a blender with a clock, and various styling tools.

Why SharkNinja Is Spending Its $700 Million Advertising Budget on Creators and Product Placement

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Three colorful 'Poppi' brand soda cans, in orange, pink with yellow dots, and green with lime, against a bright pink background.

PepsiCo Acquires Poppi

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Destinee Berman is a multiple-time founder with 20+ years of industry experience. Her background spans building health and family brands. She specializes in customer acquisition, retention strategy, and health/family positioning that delivers measurable growth.

Bread & Butter Ventures Raises $40M Fund IV with Continued Commitment to Women’s Health Innovation

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Interior of a room with a reclining chair, drawn curtains, a shelf, and a small chair.

Millie Raises $12M for Maternal Health Care

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Supergut brand products: GLP-1 Booster, Prebiotic Shake, and Prebiotic Bars, with ingredient visuals like chocolate and strawberry.

Supergut raises capital, hires new CEO

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Build Trust at Scale

In health, trust comes before conversion. Your customers and patients require education, nurture, proof points, and multiple touch points before they buy.

We provide white-glove, full-service execution across acquisition, retention, and creative — building marketing-led growth programs designed for long consideration cycles so you convert high-value and high-intent customers at scale.

Paid Acquisition That Scales Efficiently

In your category, people research for weeks or months before choosing a brand. We design acquisition funnels that move prospects from curiosity to conviction-qualifying, educating, and converting with efficiency.

What we deliver:
  • Multi-channel strategy (Meta, Google, TikTok, YouTube, Pinterest, Reddit) optimized for credibility and conversion
  • Education-led creative that builds confidence and drives action
  • Messaging frameworks built around customer intent and entry points
  • Compliance-smart strategies for regulated, sensitive, or health-related topics

Retention Marketing That Improves Unit Economics

Customer acquisition costs are high. Real growth happens when customers repurchase, stay longer, and refer. We build lifecycle programs that keep customers engaged between purchases lifting retention, increasing LTV, and strengthening profitability.
  • Lifecycle email/SMS programs aligned to your repurchase cycles
  • Post-purchase education flows that reinforce your value
  • Subscription optimization that reduces churn
  • Content that keeps customers connected and drives repeat orders

Performance Creative for Trust-Based Categories

Every customer arrives with a different story-symptoms, life stage, concerns. We create performance creative that speaks directly to those moments, helping prospects self-identify and move forward with confidence.

What we deliver:
  • Creative aligned to top decision drivers
  • High-trust formats: UGC, testimonials, expert content, educational videos
  • Platform-specific creative (TikTok, Reels, YouTube) built for longer journeys
  • Rapid testing systems (15-20 variants/month) across hooks and angles

Strategic Growth
Advisory

You need more than execution you need a partner who understands how trust-driven brands grow and what works in your category. We embed with your team to guide strategy, refine positioning, and align your growth plan to revenue goals.

What we deliver:
  • Business assessment and customer segmentation tied to revenue targets
  • Product/offer positioning aligned to how your customers buy
  • Channel and budget strategy for acquisition and retention
  • Bi-weekly strategy sessions with performance analysis and action plans
Paid Acquisition That Scales Efficiently

Your customers don't impulse buy — they research, compare, and validate before converting. We build full-funnel systems designed for long consideration cycles — qualifying high-intent audiences and nurturing them from awareness to purchase.

What we deliver:
  • Multi-channel management: Meta, Google, TikTok, YouTube, Pinterest, Reddit
  • Segmented messaging frameworks aligned to audience personas and consideration stages
  • Compliance-first approach for regulated and sensitive health categories
  • Ongoing budget allocation and channel optimization to maximize efficiency and ROAS
Retention Marketing That Improves Unit Economics

Customer acquisition costs are high. Real growth happens when customers repurchase, stay longer, and refer. We build lifecycle programs that keep customers engaged between purchases lifting retention, increasing LTV and profitability.

What we deliver:
  • Lifecycle email/SMS programs aligned to your repurchase cycles
  • Post-purchase education flows that reinforce your value
  • Subscription retention programs that minimize churn and maximize LTV
  • Content strategy that keeps customers engaged and drives repeat orders
Performance Creative That Educates and Converts

Customers arrives with a different story-symptoms, life stage, concerns. We develop a full-funnel creative strategy that speaks directly to each decision point, moving high-intent audiences from education to conversion.

What we deliver:
  • Creative aligned with audience, personas and messaging cohorts
  • High-trust formats: UGC, expert validation, founder stories, educational content
  • Platform-specific creative (TikTok, Reels, YouTube) built for longer consideration cycles
  • Rapid testing systems (15-20 variants/month) across multiple hooks and angles
Strategic Growth Advisory

We embed with your team as an extension of your growth function — guiding channel decisions, refining positioning, and aligning marketing investments to revenue goals.

What we deliver:
  • Growth audit and customer analysis to identify your highest-value segments and opportunities
  • Product/offer positioning aligned to how your customers buy
  • Channel and budget strategy for acquisition and retention
  • Bi-weekly strategy sessions with performance analysis and action plans

Wellness CPG

Women's Health

Parenting & Care

Digital Health

Our Work

Young child holding white flowers, with a testimonial box about Tiny Health helping with eczema.
Increased MoM sales by 10%
Smartphone screen showing a wellness app, with text 'Your emotional health is as important as your prenatal vitamins' and the brand 'soulside'.
Increased lead volume by 21%
Decreased CPA by 13%
Open keepsake book with photos and text describing 'Effortless Memory Keeping, Beautifully Printed,' featuring premium soft and hard covers and daily text prompts.
18% decrease in CAC
Smartphone screen displaying the 'ROSY' app with user profile images and 'Wellness Plan' features, with a hand pointing to the screen.
8% decrease in monthly member churn
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