What happens when a founder walks away from corporate success to build a wellness company, scales to millions of customers, disappears for two years, and then returns because her community refuses to let the brand die?
In this conversation, I sat down with Angie Tebbe, Co-Founder and CEO of Rae Wellness, to explore what it really takes to build a mission-driven company in one of the most competitive categories in consumer health.
Angie shares how her upbringing shaped her holistic view of wellness, why she believed women's health was dramatically underserved, and how that belief led her to create affordable, science-backed supplements designed specifically for women.
We also unpack one of the most fascinating brand stories I've heard: building an omnichannel wellness company that reached 4.5 million customers, going dark after operational and partnership challenges, and making the difficult decision to relaunch after hearing directly from thousands of customers who wanted the brand back.
If you're a founder, operator, or builder in health and wellness, this conversation offers an honest look at growth, resilience, brand strategy, and the internal work required to lead through uncertainty.
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This episode is brought to you by Future Digital.
Future Digital partners with the next generation of category-defining health brands — across paid media, lifecycle and retention marketing, and performance creative. AI-enabled, human-led, and built for categories where trust is the product.
Visit scalewithfuture.com to learn how we help health and wellness brands scale.
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