Every founder talks about product-market fit. Fewer talk about reimbursement-market fit, distribution, and the operational infrastructure required to scale inside healthcare.
In this conversation, I sit down with Andrea Ippolito, founder and CEO of SimpliFed, to unpack what it actually takes to build a venture-backed healthcare company in one of the most overlooked areas of medicine: postpartum care.
Andrea shares how her own experience becoming a mother led her to identify a massive market hiding behind what many dismissed as a "niche" problem. We discuss why she intentionally built inside the healthcare system rather than around it, how regulatory complexity became a competitive advantage, and why founders often underestimate the power of focused execution.
Connect with Andrea & SimpliFed
This episode is brought to you by Future Digital.
Future Digital partners with the next generation of category-defining health brands — across paid media, lifecycle and retention marketing, and performance creative. AI-enabled, human-led, and built for categories where trust is the product.
Visit scalewithfuture.com to learn how we help health and wellness brands scale.
