The biggest opportunities in health and wellness aren't found in crowded categories—they're created by seeing consumer behavior before everyone else does. In this episode, I sit down with Chiara Moore, Co-Founder and COO of YVO, to unpack what it takes to build a brand around an emerging health movement before the market fully catches up.
After helping build global brands for Nike, Netflix, and Twitter through her agency, Chiara made the leap back into entrepreneurship to co-found YVO—a women's wellness company reimagining bone health through thoughtful product design, diagnostics, and community. But this conversation goes far beyond weighted vests.
We explore what it looks like to create demand for a category consumers don't yet fully understand, how building a community of 600 women outperformed paid acquisition in the earliest stages of growth, and how founders can build products that educate the market while simultaneously creating it.
If you're building in health and wellness, this episode is a masterclass in category creation, positioning, and founder-led brand building.
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This episode is brought to you by Future Digital.
Future Digital partners with the next generation of category-defining health brands — across paid media, lifecycle and retention marketing, and performance creative. AI-enabled, human-led, and built for categories where trust is the product.
Visit scalewithfuture.com to learn how we help health and wellness brands scale.
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