Reclaim: Growing the Future of Health and Care

Turning Trust Into a Growth Channel for Health & Wellness with Irfan Alam, CEO & Founder of Frontrow MD

What happens when the biggest challenge in wellness isn't product innovation—but trust? In this episode, I sit down with Irfan Alam, Founder and CEO of Frontrow MD, to explore how he's building an entirely new category at the intersection of healthcare, commerce, clinician expertise, and AI. After leading strategy at Everlywell and spending time at Rock Health, Irfan identified a critical problem facing health and wellness brands: consumers want better health outcomes, but they don't know what to trust. That insight led to Frontrow MD, a platform helping wellness brands earn clinician validation, increase conversion rates, and build credibility at scale. We discuss the realities of creating a category from scratch, the challenges of recruiting thousands of clinicians, why customer acquisition costs remain one of the biggest barriers to wellness adoption, and how AI is reshaping trust in healthcare.

Infrastructure, Not Inspiration: How Chiyo Scaled Women's Health with Irene Liu, CEO & Co-Founder of Chiyo

Most founders talk about customer experience, but few truly think about infrastructure. In this episode, I sit down with Irene Liu, co-founder and CEO of Chiyo, to unpack how she built one of the most thoughtful and clinically-informed brands in maternal nutrition, starting from hand-delivering meals herself during COVID to building a company that now serves as a blueprint for where women’s health is headed next.

How Poppylist Out-Built the Baby Registry Giants with Founder Sarah Hollingsworth

When founders talk about founder-market fit, the conversation often centers around expertise: years spent in an industry, operational insight, or technical specialization. But some of the strongest founder-market fit comes from something much more personal—experiencing a problem so directly that you become unwilling to accept the status quo.That’s what happened for Sarah Hollingsworth, co-founder of Poppylist. While preparing for motherhood for the first time, she did what many high-performing people do when faced with uncertainty: she researched everything. Even after spending dozens of hours building her registry, she still accidentally purchased the wrong crib, realized after bringing her daughter home that she didn’t own newborn-sized clothing, and felt deeply unprepared for the realities of postpartum life.That experience eventually became the foundation for Poppylist, a modern registry platform designed to make the transition into parenthood feel more flexible, supported, and less overwhelming. In this episode of Reclaim, Sarah shares how a simple Typeform quiz became the foundation for a viral acquisition engine, how SEO and content became their earliest growth moat, and why Poppylist intentionally stayed bootstrapped for over five years before even considering raising capital. We also dive into founder psychology, the tension between controlled growth and acceleration, and what happens when product-market fit starts pulling your company faster than your infrastructure can support.

The Future of Women’s Health Wearables and the First Continuous Hormone Monitor with Jenny Duan, CEO & Co-Founder of Clair Health

What if women finally had access to real-time hormone data instead of being told to “wait and see” or having their symptoms dismissed altogether? In this episode of Reclaim, I sat down with Jenny Duan, co-founder of Clair, the company building what could become the world’s first continuous hormone monitor for women. We talked about the massive gaps in women’s healthcare, why existing wearables weren’t designed with women in mind, and how Clair is aiming to bridge the divide between personalized health data and actionable care.

Why Women Are Turning to DEXA Scans in 2026: GLP-1s, Strength & Longevity with Elaine Shi, CEO of BodySpec

What if the number on the scale has been telling you the wrong story all along? For decades, most people have measured progress with one blunt tool: body weight. Lose five pounds? Great. Gain three pounds? Panic. But what if those numbers hide the real story—fat loss, muscle gain, bone health, metabolic risk, and long-term vitality? That’s the problem Elaine Shi set out to solve when she co-founded BodySpec. What began as an MBA school project became one of the most quietly impressive wellness businesses of the last decade: a bootstrapped company that helped bring DEXA scans into the mainstream years before longevity became trendy, GLP-1s exploded, or women’s health finally entered the public conversation. Today, BodySpec has completed more than 600,000 scans, expanded into major markets across the U.S., and continues helping people reframe what health progress actually means.

How Womaness is Building the Menopause Market from Scratch

Midlife women hold $15 trillion in spending power, but have nothing worthwhile to spend it on—at least in the health and wellness market. That is, until Womaness changed the game. In this episode of Reclaim, we unpack the important and inspiring story of Womaness, the leading women's wellness brand that's modernizing perimenopause, menopause and aging support.

The USA’s Musculoskeletal Crisis and How Dr. Mary O’Connor is Fixing It

120 million Americans suffer from musculoskeletal health issues. It’s the most common cause of disability in the country. And, yet, treatment lags miles behind. Dr. Mary O’Connor explores why physician-led virtual care changes everything, how to navigate the tension between innovation and traditional systems, and the strategic moves that transformed her from tenured surgeon to first-time founder disrupting an entire industry.

She Raised $10M in 5 Weeks, Then Shut Down Her Clinics and Started Over

Dr. Somi Javaid shares how a promise to her mother became HerMD—a women’s healthcare company that raised $10M in five weeks. She unpacks scaling brick-and-mortar clinics, pivoting to virtual care, navigating imposter syndrome, and stepping away from clinical practice after two decades.

How Attn: Grace Blew Up the $2B Incontinence Market

Host Destinee Berman sits down with Alexandra Fennel and Mia Abbruzzese, co-founders of Attn: Grace, to explore why they left successful careers to innovate in women's incontinence care, how they validated demand in an "unsexy" category dominated by two giants and the unexpected customer insights that shaped their product strategy.

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