Paid Media Marketing on TikTok

5–7 days. Day 1–2: account setup, policy checks, pixel/CAPI tracking and domain verification. Day 2–3: creative brief, hook bank, offers, and creator shortlist. Day 3–4: build Spark Ads, test lane, and retargeting with tight naming and UTM standards. Day 4–5: QA, budget guardrails, projections. Day 5–7: launch, 72-hour readout, first optimizations.

Yes. We enable TikTok Shop, sync your catalog, optimize titles, thumbnails, and product pages, and connect ads to native checkout. We manage promotions, creator-affiliate links, and measurement so you can capture demand on-platform without breaking your site funnel.

We implement server-side tracking where possible, map key events to GA4, and report blended MER alongside first-order profitability, payback windows, and repeat rate by cohort. For higher spends, we add geo-split or MMM-lite reads to validate incremental lift from TikTok versus other paid social.

Native UGC: product demos, unboxings, founder POV, and problem–solution angles. We test 6–12 hooks per sprint, optimize the first 2–3 seconds, add captions, and ship 9:16 variants with clear CTAs. Losers are cut in 48–72 hours; winners get rapid re-cuts, new angles, and creator remakes.

From $3k–$50k+/mo. We start lean to reach statistical signal for your primary event, allocate ~60–70% to scale lanes, 20–30% to creative tests, and ~10% to retargeting. We ramp on threshold wins, respect inventory limits, and pace to contribution margin—not just platform CPA.