Paid Media Marketing on Reddit

5–7 days. Day 1–2: account setup, policy checks, pixel/CAPI tracking and domain verification. Day 2–3: creative brief, hook bank, offers. Day 3–4: build campaigns by subreddit/keyword/interest with tight naming and UTM standards. Day 4–5: QA, budget guardrails, projections. Day 5–7: launch, 72-hour readout, first optimizations.

Yes. We use subreddit, interest, and keyword targeting to align with real conversations. We layer exclusions, brand-safety lists, geo and device filters, and frequency controls. We also test conversation placements and contextual keywords to capture active demand without driving up CPMs.

We implement server-side tracking where possible, map key events to GA4, and report blended MER alongside first-order profitability, payback windows, and repeat rate by cohort. For higher spends, we add simple geo-split or MMM-lite reads to validate incremental lift from Reddit versus other paid social.

Native, text-forward ads with social proof, AMA-style angles, product teardown threads, and UGC demos. We prioritize authenticity over polish, test 6–12 hooks per sprint, and ship static + short video variants. Losers are cut in 48–72 hours; winners get re-cuts, comment mining, and new angles aligned to each subreddit’s norms.

From $3k–$75k+/mo. We start lean to reach statistical signal for your primary event, allocate ~60–70% to scale lanes, 20–30% to creative tests, and ~10% to retargeting. We ramp budgets on threshold wins, maintain brand-safety controls, and pace to contribution margin—not just platform CPA.