Paid Media Marketing on Meta

5–7 days. Day 1–2: account/audit, policy checks, domain verify, pixel/CAPI setup, event dedupe. Day 2–3: creative brief, hook bank, offer map. Day 3–4: build A+ Shopping, test lane, retargeting, naming/UTM standards. Day 4–5: QA, budget guardrails, projections. Day 5–7: launch, 72-hour readout, first optimizations.

Yes. We scale with A+ Shopping while running a parallel creative test lane and a slim retargeting lane. We manage audience signals, exclusions, placement controls, and frequency. Feed hygiene, promo calendars, and budget guardrails keep efficiency stable. Weekly learnings roll into the scale lane to compound wins.

Server-side CAPI with domain verification and event deduping, mapped to GA4 key events and UTM standards. We triangulate platform data with GA4 and blended MER, then read cohorts for first-order profitability, payback windows, and repeat rate. For larger spends, we add MMM-lite views to guide budget shifts with more confidence.

High-trust UGC demos, founder POV, unboxings, and problem-solution angles. We test 6–12 hooks per sprint, optimize the first 3 seconds, add captions, and ship 4:5/1:1/9:16 variants for Reels/Feed, focusing on retail-aware promos and social proof to lift intent. Losers are cut in 48–72 hours; winners get rapid re-cuts and new angles.

$10k–$250k+/mo. We start lean to reach a statistical signal (e.g., 50–100 purchases/month or your target events), typically allocating ~60–70% to scale/A+, 20–30% to creative tests, and ~10% to retargeting. We ramp on threshold wins, align with inventory/retail timing, and use bid caps and pacing to protect margin while scaling.